Picture of Peter Cheung

Peter Cheung

Executive Videographer & Cycling Ambassador
Pcheung@jeffreysglassman.com
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1 International Pl
Unit 1810
Boston, Massachusetts 02110

Born and raised on the Caribbean island of Aruba, Peter Cheung has spent over a decade operating as one of the premier cycling safety advocates, street organizers, and community ride leaders in the Metro Boston area. Having ridden nearly every square mile of the city, Peter possesses an unmatched, street-level understanding of Boston’s cycling infrastructure, historic roadways, and the high-risk traffic zones that pose constant dangers to vulnerable road users.

Peter Cheung's Story (Video Transcript)

I'm Peter Cheung, a video producer and bicycle advocate. My fascination with video production began at an early age. I grew up in Aruba, a small Dutch island in the Caribbean. My native language was Papiamento, and the way I actually learned English and Spanish was by watching television shows, movies, and commercials.

I came to Boston to attend Boston University. After graduating, I owned a recording studio called Downtown Recorders, where the Pixies recorded the very first album.

Back then, my love for Two Wheels was all about motorcycles. But after getting a few too many speeding tickets and unfortunately getting my motorcycle stolen, I pivoted.

I traded engine power for pedal power and started riding bicycles. Little did I know that that shift was going to completely redefine my life.

My real involvement with the Boston bike community started back in 2013, when I helped organize and lead the Boston Bike Party ride. For anyone who has an experienced it, Bike party's a year round, high energy monthly social ride. We move at a slow pace all over Boston, complete with custom music trailers, fun themes and massive dance party stops all along the route. It showed me the incredible joy and deep connection of the cycle community.

But back in 2015, that was hit by a heartbreaking reality. In 2015, I founded the Boston Ghost Bikes Project after Marcia Deal, a brilliant Cambridge singer, writer and activist, was killed by a truck while riding her bike.

Some cycling friends and I came together to build a ghost bike for her. If you aren't familiar with them, a ghost bike is a bicycle roadside memorial placed at the location where the cyclists have been severely injured or killed. We paint the frame entirely white, and family and friends often leave signs, flowers, and personal momentums on it.

The purpose of a ghost bike is deeply rooted in both memorial and advocacy. It honors the rider we lost while serving as a stark, visible reminder to drivers that they need to share the road with all vulnerable road users.

These white frames draw direct attention to dangerous road conditions, and frequently become the exact focal points for community campaigns seeking lower speed limits, better advocacy changes and safer bike lanes.

Since then, I've personally built over 25 ghost bikes across metro Boston.

Over the years, I've been proud to lead group rides for premier organizations like Mass Bike, Livable Streets, Boston Cyclists Union, Bikes Not Bombs, and the Necklace Conservancy. I also joined the board of directors at the Boston Cyclists Union to help push for systemic change.

As both an advocate and a filmmaker, I've seen firsthand how powerful it is when our community comes together to protect one another. But I also realize that we take this mission even further by bringing real legal backing and professional resources directly into our advocacy work.

That is exactly why I'm so incredibly excited to join the team at Jeffrey Glassman Injury Lawyers as the executive videographer and cycling ambassador. Jeffrey isn't just an attorney. He is a dedicated cyclist who truly lives and breathes this safety mission. By bringing my 30 years of production experience to the firm, we are creating a powerful visual storytelling platform focused on education and awareness.

I will be directing and producing an ongoing video documentary series centered completely on road safety.

We will be breaking down the mechanics of the most common types of bike accidents, sharing the powerful real life recovery stories of local riders, and highlighting our community advocacy work. We are turning creative media into a tool for real education, safety awareness and community connections.

Look, we all know how vulnerable we are out there and how quickly everything can change on a ride. If you ever get doored, run off the road, or hurt in an intersection, please don't brush it off and try to grind it through the pain alone. We ride these exact same roads with you. We know what you're up against and we know your rights inside out.

You don't have to carry that burden where you self. We are here. We're looking out for this community. We've truly got your back. Ride Safe. Take care of one another and I'll see you out on the road. Thank you.


Photo of Peter Cheung with a maroon bike

At Jeffrey Glassman Injury Lawyers, Peter bridges the gap between active community advocacy and cutting-edge legal video production. Leveraging more than three decades of professional experience as an elite videographer, cinematographer, and editor, Peter captures both the technical and emotional realities of personal injury cases. His lens serves as a powerful investigative tool—filming cinematic case documentaries, documenting crash sites, and helping our legal team visually demonstrate driver liability and insurance fault.

Pioneering Boston's "Visual Trust Engine"

Working alongside renowned advocate Richard Fries, Peter is the co-host and visual architect behind the firm's major street safety and awareness campaigns:

  • Anatomy of a Crash: Peter films and co-hosts this vital educational series, reconstructing common collision types—like doorings on Beacon Street, intersection "right hooks," and blind-spot truck turns—to visually educate the public on legal fault and safety physics.
  • Dangerous Intersection Audits: Utilizing a custom camera and gimbal rig, Peter conducts physical safety audits of Boston's most notorious corridors (including Mass Ave, Porter Square, and Inman Square) to highlight design flaws that lead to preventable collisions.
  • The Ghost Bike Chronicles: Peter documents the stories behind local roadside memorials, capturing the voices of families and advocates demanding municipal infrastructure reform.
Cycling community photoEmbedded in the New England Cycling Community

Peter’s deep roots in the local bicycle movement allow him to serve as an active ambassador for safe streets. Over the past ten years, he has organized and led many of the region's largest community cycling initiatives, including the Boston Bike Party, Ride for Black Lives, Tour De Streets, Bike-A-Thon, and the Ride of Remembrance. He also regularly collaborates with and leads rides for top local advocacy organizations, including:

  • The Boston Cyclists Union
  • MassBike (where he was previously recognized as Advocate of the Year)
  • LivableStreets Alliance
  • Bikes Not Bombs
Photo of Peter Cheung with a ghost bikeThe Boston Ghost Bike Project

In 2015, driven by a profound commitment to street safety, Peter founded the Boston Ghost Bike Project—an all-volunteer initiative dedicated to building and installing white roadside bicycle memorials at the crash sites of fatal cycling accidents. Having personally prepared and placed more than 30 ghost bikes across Metro Boston, Peter’s work provides a sacred space of remembrance for grieving families and serves as an unignorable visual wake-up call to drivers and city planners alike.

Professional Video Credentials

Prior to joining Jeffrey Glassman Injury Lawyers, Peter built a diverse, 30-year career as a commercial video professional. His extensive background includes filming, editing, and producing television commercials, corporate brand videos, independent documentaries, and music videos.

As our Executive Videographer & Cycling Ambassador, Peter ensures that when an injured cyclist or accident victim turns to our firm, their story is told with absolute cinematic precision, deep cultural respect, and the visual authority required to win.

WBZ NewsRadio 1030

New Ghost Bike Honors Louisa Gag - The cycling community comes together for a new memorial for Louisa Gag, a transit planner killed in a traffic accident. WBZ's Kyle Bray spoke with the artist.

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